Privacy at Trawla.

Who we are & what this covers

Trawla is a B2B prospecting and sales-intelligence tool for UK sales teams. We help businesses find the right companies to talk to and reach the right person there at the right time. This notice explains, in plain English, how we handle personal data when we do that.

The information we process

We work with business contact details of decision-makers at UK companies — the people who'd be the right point of contact for a relevant offer. In practice that means:

• name and job title;
• work email and work phone number;
• professional profile (the kind of detail a person publishes about their working role);
• company-level business information about the organisation they work for.

This is professional, business-context information — the sort of detail people share so that other businesses can reach them at work. It is not consumer data, and we don't go looking for anyone's private life.

Where it comes from

We build this picture from public business registers and records and from specialist licensed data partners who supply business contact information under their own terms. We don't collect this information directly from you, which is why we set out plainly here what we hold and where it comes from.

Why we process it (lawful basis)

Our lawful basis is legitimate interests. The interest is a straightforward one: helping UK businesses reach other businesses with a relevant, well-timed offer — which is good for the sales team using Trawla and, when the offer genuinely fits, useful to the company on the receiving end too.

We've weighed that against the interests of the people whose details we process, and we think the balance holds because:

• we only use professional contact details in a business context — never private, consumer-level information;
• the point is a relevant B2B offer aimed at the right role, not untargeted bulk contact;
• and there's an easy way to opt out at any time, which we honour (see your rights, below).

Cookies & tracking

We use three kinds of storage. The first is what's strictly necessary to run the site and the app.

The second is analytics. We measure the site ourselves. Two first-party cookies identify a visit and a returning browser, and our own servers record the pages viewed, the actions taken and the campaign a visit arrived from, along with the IP address, browser and approximate location of the request. We keep the full IP address because it tells us which company a visit came from — this is a business-to-business site and that is what we use it for. An EU-hosted analytics service, acting as our processor, also sets cookies for the same purpose. If you book a demo or send us a message, we link that activity to your enquiry, and we keep what you wrote with it, so we can prepare for the call.

If you decline, we set no cookies and store nothing that identifies you or your browser. The page view is still counted, with no identifier attached to it.

The third is advertising. We advertise on LinkedIn and use the LinkedIn Insight Tag on this site. It sets LinkedIn cookies in your browser. It tells us which visits came from our ads, and which kinds of company and job role are reading the site — as counts, not named people. It also lets LinkedIn show you our ads again after you've visited.

LinkedIn decides for itself what else it does with what the tag collects, so its own privacy policy applies alongside this one. You can turn off ad targeting for every advertiser in your LinkedIn advertising settings, or block the tag in your browser. The site works either way.

We don't sell your data, and we don't share it with anyone beyond what's set out here. To have your analytics data removed, emailprivacy@trawla.net.

How long we keep it

We keep personal data only for as long as it serves the purpose we collected it for — no longer. In practice, information tied to a live sales opportunity is kept only while that opportunity is active, and removed once it goes cold.

The one thing we keep indefinitely is a minimal suppression record — just enough to recognise someone who has opted out, so that we don't contact them again. Keeping that small record is the only reliable way to honour an opt-out.

Your rights

You have the right to ask us to access the personal data we hold about you, to have it corrected orerased, and to object to our using it. You can also simply ask us to stop contacting you.

To exercise any of these, email privacy@trawla.net and we'll deal with it promptly. When you opt out, we add you to our suppression record and keep you suppressed — so an opt-out stays an opt-out.

International transfers

Some of our data partners may process information outside the UK. Where that happens, it's done under appropriate safeguards— the recognised legal protections that keep your data covered to UK standards wherever it's handled.

Changes & contact

We may update this notice as the product develops; when we make a meaningful change, we'll update the date at the top. If you have any question about how we handle personal data — or want to exercise a right — email privacy@trawla.net.

You may also want to read our Terms and our privacy centre, or get in touch with the team.